Official Site: Westman Atelier
PremiumStrategy breakdown for building a premium Beauty brand. Learn from Official Site: Westman Atelier's pricing, catalog, and discount strategies.
198
Products
$80
Avg Price
8%
On Sale
290
Variants
Pricing Strategy
Price Distribution
Takeaway: Premium-but-accessible pricing. Good for aspirational brands that want perceived quality without exclusivity. Round pricing communicates premium positioning and simplicity.
Discount Strategy
8%
Products on Sale
19%
Avg Discount Depth
30%
Max Discount
8% of products are currently discounted.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Strategic discounting for seasonal clearance or promotions. Balance between brand value and sales velocity.
Catalog Structure
Top Categories
Takeaway: A lean catalog with few variants per product simplifies inventory management and reduces SKU complexity. Both color and size variants indicate an apparel-focused catalog.
Competitor Comparison
| Brand | Products | Avg Price | On Sale |
|---|---|---|---|
| Official Site: Westman Atelier(This brand) | 198 | $80 | 8% |
| Fenty Beauty by Rihanna | 852 | $35 | 54% |
| PAT McGRATH LABS | 257 | $138 | 7% |
| Anastasia Beverly Hills Cosmetics & Beauty | 197 | $36 | 3% |
| TULA | 141 | $46 | 35% |
| Peach & Lily | 140 | $48 | 33% |
Key Takeaways for Building a Similar Brand
Pricing Position: Target the premium market segment with an average price point around $80. Use round pricing to signal premium quality.
Discount Strategy: Maintain moderate pricing discipline. Keep 8% of products on sale with 19% average discount depth.
Catalog Structure: Start with around 200 products and 1 variants per product. Keep SKU complexity low for efficient operations.
Category Focus: Focus on Beauty, Other, Health as primary product categories.