PAT McGRATH LABS
LuxuryStrategy breakdown for building a luxury Beauty brand. Learn from PAT McGRATH LABS's pricing, catalog, and discount strategies.
226
Products
$138
Avg Price
8%
On Sale
901
Variants
Pricing Strategy
Price Distribution
Takeaway: Premium pricing signals exclusivity. Consider this if targeting high-income customers with quality-focused messaging.
Discount Strategy
8%
Products on Sale
28%
Avg Discount Depth
62%
Max Discount
8% of products are currently discounted.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Strategic discounting for seasonal clearance or promotions. Balance between brand value and sales velocity.
Catalog Structure
Top Categories
Takeaway: Balanced variant strategy offers customer choice while maintaining manageable inventory.
Competitor Comparison
| Brand | Products | Avg Price | On Sale |
|---|---|---|---|
| PAT McGRATH LABS(This brand) | 226 | $138 | 8% |
| Fenty Beauty by Rihanna | 852 | $35 | 54% |
| Official Site: Westman Atelier | 204 | $80 | 8% |
| Anastasia Beverly Hills Cosmetics & Beauty | 197 | $36 | 3% |
| TULA | 141 | $46 | 35% |
| Peach & Lily | 140 | $48 | 33% |
Key Takeaways for Building a Similar Brand
Pricing Position: Target the luxury market segment with an average price point around $138. Use round pricing to signal premium quality.
Discount Strategy: Maintain moderate pricing discipline. Keep 8% of products on sale with 28% average discount depth.
Catalog Structure: Start with around 230 products and 4 variants per product. Offer comprehensive size and color options.
Category Focus: Focus on Beauty, Other, Apparel as primary product categories.