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DTC & Ecommerce Glossary

Essential terms for understanding direct-to-consumer pricing and product intelligence. Click any term to learn more.

Ecommerce & DTC

A retail model where brands sell products directly to customers, bypassing traditional retailers and wholesalers.

An online retail store built on Shopify's ecommerce platform, enabling brands to sell directly to consumers.

A pricing strategy that displays a higher original price alongside a discounted sale price to emphasize savings.

A pricing strategy that sets prices based on competitor pricing rather than cost or demand alone.

A pricing strategy where prices fluctuate based on market demand, competition, time, and other real-time factors.

A unique alphanumeric code assigned to each product variant for inventory tracking and identification.

A specific version of a product that differs in attributes like size, color, or material while sharing the same base product.

The systematic tracking of product prices over time to inform competitive strategy and pricing decisions.

Access comprehensive Shopify product data from 160+ top DTC stores. Track pricing, monitor competitors, and analyze market trends.