Peach & Lily
Mid-marketStrategy breakdown for building a mid-market Beauty brand. Learn from Peach & Lily's pricing, catalog, and discount strategies.
132
Products
$48
Avg Price
35%
On Sale
174
Variants
Pricing Strategy
Price Distribution
Takeaway: Balanced pricing appeals to the largest market segment. Focus on value proposition and product quality. The heavy use of charm pricing (.99) suggests a value-conscious customer base. Round pricing communicates premium positioning and simplicity.
Discount Strategy
35%
Products on Sale
18%
Avg Discount Depth
48%
Max Discount
35% of products are currently discounted.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Heavy promotional model requires higher volume to maintain profitability. Consider if customers have been trained to wait for sales.
Catalog Structure
Top Categories
Takeaway: A lean catalog with few variants per product simplifies inventory management and reduces SKU complexity.
Competitor Comparison
| Brand | Products | Avg Price | On Sale |
|---|---|---|---|
| Peach & Lily(This brand) | 132 | $48 | 35% |
| Fenty Beauty by Rihanna | 852 | $35 | 54% |
| PAT McGRATH LABS | 257 | $138 | 7% |
| Official Site: Westman Atelier | 204 | $80 | 8% |
| Anastasia Beverly Hills Cosmetics & Beauty | 197 | $36 | 3% |
| TULA | 141 | $46 | 35% |
Key Takeaways for Building a Similar Brand
Pricing Position: Target the mid-market market segment with an average price point around $48. Use charm pricing (.99 endings) to appeal to value-conscious shoppers.
Discount Strategy: Maintain promotional pricing discipline. Keep 35% of products on sale with 18% average discount depth.
Catalog Structure: Start with around 130 products and 1 variants per product. Keep SKU complexity low for efficient operations.
Category Focus: Focus on Beauty, Other, Pets as primary product categories.