Fenty Beauty by Rihanna
Mid-marketStrategy breakdown for building a mid-market Beauty brand. Learn from Fenty Beauty by Rihanna's pricing, catalog, and discount strategies.
851
Products
$30
Avg Price
54%
On Sale
1,016
Variants
Pricing Strategy
Price Distribution
Takeaway: Balanced pricing appeals to the largest market segment. Focus on value proposition and product quality.
Discount Strategy
54%
Products on Sale
31%
Avg Discount Depth
58%
Max Discount
54% of products are currently discounted.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Heavy promotional model requires higher volume to maintain profitability. Consider if customers have been trained to wait for sales.
Catalog Structure
Top Categories
Takeaway: A lean catalog with few variants per product simplifies inventory management and reduces SKU complexity. Both color and size variants indicate an apparel-focused catalog.
Competitor Comparison
| Brand | Products | Avg Price | On Sale |
|---|---|---|---|
| Fenty Beauty by Rihanna(This brand) | 851 | $30 | 54% |
| PAT McGRATH LABS | 257 | $138 | 7% |
| Official Site: Westman Atelier | 204 | $80 | 8% |
| Anastasia Beverly Hills Cosmetics & Beauty | 197 | $36 | 3% |
| TULA | 141 | $46 | 35% |
| Peach & Lily | 140 | $48 | 33% |
Key Takeaways for Building a Similar Brand
Pricing Position: Target the mid-market market segment with an average price point around $30. Use round pricing to signal premium quality.
Discount Strategy: Maintain promotional pricing discipline. Keep 54% of products on sale with 31% average discount depth.
Catalog Structure: Start with around 850 products and 1 variants per product. Keep SKU complexity low for efficient operations.
Category Focus: Focus on Beauty, Health, Accessories as primary product categories.