Anastasia Beverly Hills Cosmetics & Beauty
Mid-marketStrategy breakdown for building a mid-market Beauty brand. Learn from Anastasia Beverly Hills Cosmetics & Beauty's pricing, catalog, and discount strategies.
179
Products
$36
Avg Price
3%
On Sale
663
Variants
Pricing Strategy
Price Distribution
Takeaway: Balanced pricing appeals to the largest market segment. Focus on value proposition and product quality.
Discount Strategy
3%
Products on Sale
29%
Avg Discount Depth
50%
Max Discount
3% of products are currently discounted.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Minimal discounting preserves brand value and trains customers to buy at full price. Ideal for premium positioning.
Catalog Structure
Top Categories
Takeaway: Balanced variant strategy offers customer choice while maintaining manageable inventory. Both color and size variants indicate an apparel-focused catalog.
Competitor Comparison
| Brand | Products | Avg Price | On Sale |
|---|---|---|---|
| Anastasia Beverly Hills Cosmetics & Beauty(This brand) | 179 | $36 | 3% |
| Fenty Beauty by Rihanna | 852 | $35 | 54% |
| PAT McGRATH LABS | 257 | $138 | 7% |
| Official Site: Westman Atelier | 204 | $80 | 8% |
| TULA | 141 | $46 | 35% |
| Peach & Lily | 140 | $48 | 33% |
Key Takeaways for Building a Similar Brand
Pricing Position: Target the mid-market market segment with an average price point around $36. Use round pricing to signal premium quality.
Discount Strategy: Maintain strict pricing discipline. Keep 3% of products on sale with 29% average discount depth.
Catalog Structure: Start with around 180 products and 4 variants per product. Offer comprehensive size and color options.
Category Focus: Focus on Beauty, Apparel, Other as primary product categories.