tentree.com
Mid-marketStrategy breakdown for building a mid-market ecommerce brand. Learn from tentree.com's pricing, catalog, and discount strategies.
5,819
Products
$48
Avg Price
85%
On Sale
27,086
Variants
Pricing Strategy
Price Distribution
Takeaway: Balanced pricing appeals to the largest market segment. Focus on value proposition and product quality.
Discount Strategy
85%
Products on Sale
44%
Avg Discount Depth
70%
Max Discount
85% of products are currently discounted.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Heavy promotional model requires higher volume to maintain profitability. Consider if customers have been trained to wait for sales.
Catalog Structure
Top Categories
Takeaway: Balanced variant strategy offers customer choice while maintaining manageable inventory.
Competitor Comparison
| Brand | Products | Avg Price | On Sale |
|---|---|---|---|
| tentree.com(This brand) | 5,819 | $48 | 85% |
| fashionnova.com | 25,000 | $0 | 19% |
| denydesigns | 10,000 | $107 | 0% |
| Everlane | 7,875 | $64 | 27% |
| gymshark.com | 7,047 | $38 | 8% |
| Carbon38 | 5,663 | $166 | 60% |
Key Takeaways for Building a Similar Brand
Pricing Position: Target the mid-market market segment with an average price point around $48. Use round pricing to signal premium quality.
Discount Strategy: Maintain promotional pricing discipline. Keep 85% of products on sale with 44% average discount depth.
Catalog Structure: Start with around 5820 products and 5 variants per product. Offer comprehensive size and color options.
Category Focus: Focus on Apparel, Accessories, Baby as primary product categories.