gymshark.com
Mid-marketStrategy breakdown for building a mid-market fitness brand. Learn from gymshark.com's pricing, catalog, and discount strategies.
7,066
Products
$38
Avg Price
8%
On Sale
42,266
Variants
Pricing Strategy
Price Distribution
Takeaway: Balanced pricing appeals to the largest market segment. Focus on value proposition and product quality. Round pricing communicates premium positioning and simplicity.
Discount Strategy
8%
Products on Sale
51%
Avg Discount Depth
70%
Max Discount
8% of products are currently discounted.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Strategic discounting for seasonal clearance or promotions. Balance between brand value and sales velocity.
Catalog Structure
Top Categories
Takeaway: Balanced variant strategy offers customer choice while maintaining manageable inventory.
Key Takeaways for Building a Similar Brand
Pricing Position: Target the mid-market market segment with an average price point around $38. Use round pricing to signal premium quality.
Discount Strategy: Maintain moderate pricing discipline. Keep 8% of products on sale with 51% average discount depth.
Catalog Structure: Start with around 7070 products and 6 variants per product. Offer comprehensive size and color options.
Category Focus: Focus on Apparel, Accessories, Jewelry as primary product categories.