Carbon38
PremiumStrategy breakdown for building a premium ecommerce brand. Learn from Carbon38's pricing, catalog, and discount strategies.
5,794
Products
$163
Avg Price
60%
On Sale
28,240
Variants
Pricing Strategy
Price Distribution
Takeaway: Premium-but-accessible pricing. Good for aspirational brands that want perceived quality without exclusivity. Round pricing communicates premium positioning and simplicity.
Discount Strategy
60%
Products on Sale
22%
Avg Discount Depth
82%
Max Discount
60% of products are currently discounted.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Heavy promotional model requires higher volume to maintain profitability. Consider if customers have been trained to wait for sales.
Catalog Structure
Top Categories
Takeaway: Balanced variant strategy offers customer choice while maintaining manageable inventory. Both color and size variants indicate an apparel-focused catalog.
Competitor Comparison
| Brand | Products | Avg Price | On Sale |
|---|---|---|---|
| Carbon38(This brand) | 5,794 | $163 | 60% |
| fashionnova.com | 25,000 | $0 | 19% |
| denydesigns | 10,000 | $107 | 0% |
| Everlane | 7,875 | $64 | 27% |
| gymshark.com | 7,047 | $38 | 8% |
| tentree.com | 5,819 | $0 | 85% |
Key Takeaways for Building a Similar Brand
Pricing Position: Target the premium market segment with an average price point around $163. Use round pricing to signal premium quality.
Discount Strategy: Maintain promotional pricing discipline. Keep 60% of products on sale with 22% average discount depth.
Catalog Structure: Start with around 5790 products and 5 variants per product. Offer comprehensive size and color options.
Category Focus: Focus on Apparel, Footwear, Accessories as primary product categories.