denydesigns
Mid-marketStrategy breakdown for building a mid-market home brand. Learn from denydesigns's pricing, catalog, and discount strategies.
10,000
Products
$105
Avg Price
0%
On Sale
62,314
Variants
Pricing Strategy
Price Distribution
Takeaway: Balanced pricing appeals to the largest market segment. Focus on value proposition and product quality. The heavy use of charm pricing (.99) suggests a value-conscious customer base.
Discount Strategy
0%
Products on Sale
0%
Avg Discount Depth
0%
Max Discount
This brand never discounts — strong pricing discipline protects brand equity.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Minimal discounting preserves brand value and trains customers to buy at full price. Ideal for premium positioning.
Catalog Structure
Top Categories
Takeaway: Balanced variant strategy offers customer choice while maintaining manageable inventory.
Competitor Comparison
| Brand | Products | Avg Price | On Sale |
|---|---|---|---|
| denydesigns(This brand) | 10,000 | $105 | 0% |
| Parachute | 1,056 | $240 | 7% |
| The Sill | 846 | $127 | 18% |
| Luxury Bedding, Sheets & Comforters Online | 459 | $177 | 10% |
Key Takeaways for Building a Similar Brand
Pricing Position: Target the mid-market market segment with an average price point around $105. Use charm pricing (.99 endings) to appeal to value-conscious shoppers.
Discount Strategy: Maintain strict pricing discipline. Never discount to protect brand equity and train customers to buy at full price.
Catalog Structure: Start with around 10000 products and 6 variants per product. Offer comprehensive size and color options.
Category Focus: Focus on Home, Other, Art as primary product categories.