SKIMS
Mid-marketStrategy breakdown for building a mid-market fashion brand. Learn from SKIMS's pricing, catalog, and discount strategies.
3,665
Products
$62
Avg Price
42%
On Sale
42,060
Variants
Pricing Strategy
Price Distribution
Takeaway: Balanced pricing appeals to the largest market segment. Focus on value proposition and product quality.
Discount Strategy
42%
Products on Sale
42%
Avg Discount Depth
71%
Max Discount
42% of products are currently discounted.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Heavy promotional model requires higher volume to maintain profitability. Consider if customers have been trained to wait for sales.
Catalog Structure
Top Categories
Takeaway: High variant count maximizes customer choice but requires sophisticated inventory management. Both color and size variants indicate an apparel-focused catalog.
Competitor Comparison
| Brand | Products | Avg Price | On Sale |
|---|---|---|---|
| SKIMS(This brand) | 3,665 | $62 | 42% |
| 30% Off Online & In Stores | 1,144 | $139 | 64% |
| Premium Workout Clothes & Athleisure | 1,087 | $45 | 22% |
| Shop Women's Athletic Wear for Every Body Type | 1,018 | $37 | 38% |
Key Takeaways for Building a Similar Brand
Pricing Position: Target the mid-market market segment with an average price point around $62. Use round pricing to signal premium quality.
Discount Strategy: Maintain promotional pricing discipline. Keep 42% of products on sale with 42% average discount depth.
Catalog Structure: Start with around 3670 products and 11 variants per product. Offer comprehensive size and color options.
Category Focus: Focus on Apparel, Accessories, Footwear as primary product categories.