Shop Women's Athletic Wear for Every Body Type
Mid-marketStrategy breakdown for building a mid-market fashion brand. Learn from Shop Women's Athletic Wear for Every Body Type's pricing, catalog, and discount strategies.
1,018
Products
$37
Avg Price
38%
On Sale
7,954
Variants
Pricing Strategy
Price Distribution
Takeaway: Balanced pricing appeals to the largest market segment. Focus on value proposition and product quality.
Discount Strategy
38%
Products on Sale
69%
Avg Discount Depth
70%
Max Discount
38% of products are currently discounted.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Heavy promotional model requires higher volume to maintain profitability. Consider if customers have been trained to wait for sales.
Catalog Structure
Top Categories
Takeaway: Balanced variant strategy offers customer choice while maintaining manageable inventory.
Competitor Comparison
| Brand | Products | Avg Price | On Sale |
|---|---|---|---|
| Shop Women's Athletic Wear for Every Body Type(This brand) | 1,018 | $37 | 38% |
| SKIMS | 3,665 | $64 | 42% |
| 30% Off Online & In Stores | 1,144 | $139 | 64% |
| Premium Workout Clothes & Athleisure | 1,087 | $45 | 22% |
Key Takeaways for Building a Similar Brand
Pricing Position: Target the mid-market market segment with an average price point around $37. Use round pricing to signal premium quality.
Discount Strategy: Maintain promotional pricing discipline. Keep 38% of products on sale with 69% average discount depth.
Catalog Structure: Start with around 1020 products and 8 variants per product. Offer comprehensive size and color options.
Category Focus: Focus on Apparel, Accessories, Other as primary product categories.