30% Off Online & In Stores
PremiumStrategy breakdown for building a premium fashion brand. Learn from 30% Off Online & In Stores's pricing, catalog, and discount strategies.
1,144
Products
$110
Avg Price
64%
On Sale
18,579
Variants
Pricing Strategy
Price Distribution
Takeaway: Premium-but-accessible pricing. Good for aspirational brands that want perceived quality without exclusivity. The heavy use of charm pricing (.99) suggests a value-conscious customer base.
Discount Strategy
64%
Products on Sale
38%
Avg Discount Depth
69%
Max Discount
64% of products are currently discounted.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Heavy promotional model requires higher volume to maintain profitability. Consider if customers have been trained to wait for sales.
Catalog Structure
Top Categories
Takeaway: High variant count maximizes customer choice but requires sophisticated inventory management. Both color and size variants indicate an apparel-focused catalog.
Competitor Comparison
| Brand | Products | Avg Price | On Sale |
|---|---|---|---|
| 30% Off Online & In Stores(This brand) | 1,144 | $110 | 64% |
| SKIMS | 3,665 | $64 | 42% |
| Premium Workout Clothes & Athleisure | 1,087 | $45 | 22% |
| Shop Women's Athletic Wear for Every Body Type | 1,018 | $37 | 38% |
Key Takeaways for Building a Similar Brand
Pricing Position: Target the premium market segment with an average price point around $110. Use charm pricing (.99 endings) to appeal to value-conscious shoppers.
Discount Strategy: Maintain promotional pricing discipline. Keep 64% of products on sale with 38% average discount depth.
Catalog Structure: Start with around 1140 products and 16 variants per product. Offer comprehensive size and color options.
Category Focus: Focus on Footwear, Other, Accessories as primary product categories.