Premium Workout Clothes & Athleisure
Mid-marketStrategy breakdown for building a mid-market fashion brand. Learn from Premium Workout Clothes & Athleisure's pricing, catalog, and discount strategies.
1,087
Products
$45
Avg Price
22%
On Sale
7,501
Variants
Pricing Strategy
Price Distribution
Takeaway: Balanced pricing appeals to the largest market segment. Focus on value proposition and product quality.
Discount Strategy
22%
Products on Sale
43%
Avg Discount Depth
50%
Max Discount
22% of products are currently discounted.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Strategic discounting for seasonal clearance or promotions. Balance between brand value and sales velocity.
Catalog Structure
Top Categories
Takeaway: Balanced variant strategy offers customer choice while maintaining manageable inventory.
Competitor Comparison
| Brand | Products | Avg Price | On Sale |
|---|---|---|---|
| Premium Workout Clothes & Athleisure(This brand) | 1,087 | $45 | 22% |
| SKIMS | 3,665 | $64 | 42% |
| 30% Off Online & In Stores | 1,144 | $139 | 64% |
| Shop Women's Athletic Wear for Every Body Type | 1,018 | $37 | 38% |
Key Takeaways for Building a Similar Brand
Pricing Position: Target the mid-market market segment with an average price point around $45. Use round pricing to signal premium quality.
Discount Strategy: Maintain moderate pricing discipline. Keep 22% of products on sale with 43% average discount depth.
Catalog Structure: Start with around 1090 products and 7 variants per product. Offer comprehensive size and color options.
Category Focus: Focus on Apparel, Sports, Accessories as primary product categories.