outdoorvoices.com
Mid-marketStrategy breakdown for building a mid-market ecommerce brand. Learn from outdoorvoices.com's pricing, catalog, and discount strategies.
762
Products
$71
Avg Price
0%
On Sale
3,998
Variants
Pricing Strategy
Price Distribution
Takeaway: Balanced pricing appeals to the largest market segment. Focus on value proposition and product quality. The heavy use of charm pricing (.99) suggests a value-conscious customer base.
Discount Strategy
0%
Products on Sale
0%
Avg Discount Depth
0%
Max Discount
This brand never discounts — strong pricing discipline protects brand equity.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Minimal discounting preserves brand value and trains customers to buy at full price. Ideal for premium positioning.
Catalog Structure
Top Categories
Takeaway: Balanced variant strategy offers customer choice while maintaining manageable inventory. Both color and size variants indicate an apparel-focused catalog.
Competitor Comparison
| Brand | Products | Avg Price | On Sale |
|---|---|---|---|
| outdoorvoices.com(This brand) | 762 | $71 | 0% |
| fashionnova.com | 25,000 | $0 | 19% |
| denydesigns | 10,000 | $107 | 0% |
| Everlane | 7,875 | $64 | 27% |
| gymshark.com | 7,047 | $38 | 8% |
| tentree.com | 5,819 | $0 | 85% |
Key Takeaways for Building a Similar Brand
Pricing Position: Target the mid-market market segment with an average price point around $71. Use charm pricing (.99 endings) to appeal to value-conscious shoppers.
Discount Strategy: Maintain strict pricing discipline. Never discount to protect brand equity and train customers to buy at full price.
Catalog Structure: Start with around 760 products and 5 variants per product. Offer comprehensive size and color options.
Category Focus: Focus on Apparel, Accessories, Sports as primary product categories.