Monos Travel Luggage and Bags
LuxuryStrategy breakdown for building a luxury Accessories brand. Learn from Monos Travel Luggage and Bags's pricing, catalog, and discount strategies.
71
Products
$1770
Avg Price
6%
On Sale
502
Variants
Pricing Strategy
Price Distribution
Takeaway: Premium pricing signals exclusivity. Consider this if targeting high-income customers with quality-focused messaging. Round pricing communicates premium positioning and simplicity.
Discount Strategy
6%
Products on Sale
15%
Avg Discount Depth
16%
Max Discount
6% of products are currently discounted.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Strategic discounting for seasonal clearance or promotions. Balance between brand value and sales velocity.
Catalog Structure
Top Categories
Takeaway: Balanced variant strategy offers customer choice while maintaining manageable inventory. Both color and size variants indicate an apparel-focused catalog.
Competitor Comparison
| Brand | Products | Avg Price | On Sale |
|---|---|---|---|
| Monos Travel Luggage and Bags(This brand) | 71 | $1770 | 6% |
| Cuyana | 813 | $200 | 0% |
| BÉIS Travel | 763 | $108 | 59% |
| Away: Built for modern travel | 725 | $186 | 2% |
| Leather and Vegan Handbags: European Craftsmanship | 146 | $155 | 68% |
Key Takeaways for Building a Similar Brand
Pricing Position: Target the luxury market segment with an average price point around $1770. Use round pricing to signal premium quality.
Discount Strategy: Maintain moderate pricing discipline. Keep 6% of products on sale with 15% average discount depth.
Catalog Structure: Start with around 70 products and 7 variants per product. Offer comprehensive size and color options.
Category Focus: Focus on Accessories, Apparel, Other as primary product categories.