Away: Built for modern travel
PremiumStrategy breakdown for building a premium Accessories brand. Learn from Away: Built for modern travel's pricing, catalog, and discount strategies.
725
Products
$204
Avg Price
2%
On Sale
1,196
Variants
Pricing Strategy
Price Distribution
Takeaway: Premium-but-accessible pricing. Good for aspirational brands that want perceived quality without exclusivity. Round pricing communicates premium positioning and simplicity.
Discount Strategy
2%
Products on Sale
31%
Avg Discount Depth
60%
Max Discount
2% of products are currently discounted.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Minimal discounting preserves brand value and trains customers to buy at full price. Ideal for premium positioning.
Catalog Structure
Top Categories
Takeaway: A lean catalog with few variants per product simplifies inventory management and reduces SKU complexity.
Competitor Comparison
| Brand | Products | Avg Price | On Sale |
|---|---|---|---|
| Away: Built for modern travel(This brand) | 725 | $204 | 2% |
| Cuyana | 813 | $200 | 0% |
| BÉIS Travel | 763 | $108 | 59% |
| Leather and Vegan Handbags: European Craftsmanship | 146 | $155 | 68% |
| Monos Travel Luggage and Bags | 71 | $1770 | 6% |
Key Takeaways for Building a Similar Brand
Pricing Position: Target the premium market segment with an average price point around $204. Use round pricing to signal premium quality.
Discount Strategy: Maintain strict pricing discipline. Keep 2% of products on sale with 31% average discount depth.
Catalog Structure: Start with around 730 products and 2 variants per product. Keep SKU complexity low for efficient operations.
Category Focus: Focus on Accessories, Art, Gift Cards as primary product categories.