BÉIS Travel
PremiumStrategy breakdown for building a premium Accessories brand. Learn from BÉIS Travel's pricing, catalog, and discount strategies.
764
Products
$109
Avg Price
59%
On Sale
946
Variants
Pricing Strategy
Price Distribution
Takeaway: Premium-but-accessible pricing. Good for aspirational brands that want perceived quality without exclusivity.
Discount Strategy
59%
Products on Sale
30%
Avg Discount Depth
50%
Max Discount
59% of products are currently discounted.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Heavy promotional model requires higher volume to maintain profitability. Consider if customers have been trained to wait for sales.
Catalog Structure
Top Categories
Takeaway: A lean catalog with few variants per product simplifies inventory management and reduces SKU complexity.
Competitor Comparison
| Brand | Products | Avg Price | On Sale |
|---|---|---|---|
| BÉIS Travel(This brand) | 764 | $109 | 59% |
| Cuyana | 813 | $200 | 0% |
| Away: Built for modern travel | 725 | $186 | 2% |
| Leather and Vegan Handbags: European Craftsmanship | 146 | $155 | 68% |
| Monos Travel Luggage and Bags | 71 | $1770 | 6% |
Key Takeaways for Building a Similar Brand
Pricing Position: Target the premium market segment with an average price point around $109. Use round pricing to signal premium quality.
Discount Strategy: Maintain promotional pricing discipline. Keep 59% of products on sale with 30% average discount depth.
Catalog Structure: Start with around 760 products and 1 variants per product. Keep SKU complexity low for efficient operations.
Category Focus: Focus on Accessories, Apparel, Other as primary product categories.