The Sill
Mid-marketStrategy breakdown for building a mid-market home brand. Learn from The Sill's pricing, catalog, and discount strategies.
843
Products
$127
Avg Price
18%
On Sale
6,751
Variants
Pricing Strategy
Price Distribution
Takeaway: Balanced pricing appeals to the largest market segment. Focus on value proposition and product quality. The heavy use of charm pricing (.99) suggests a value-conscious customer base.
Discount Strategy
18%
Products on Sale
22%
Avg Discount Depth
50%
Max Discount
18% of products are currently discounted.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Strategic discounting for seasonal clearance or promotions. Balance between brand value and sales velocity.
Catalog Structure
Top Categories
Takeaway: Balanced variant strategy offers customer choice while maintaining manageable inventory. Both color and size variants indicate an apparel-focused catalog.
Competitor Comparison
| Brand | Products | Avg Price | On Sale |
|---|---|---|---|
| The Sill(This brand) | 843 | $127 | 18% |
| denydesigns | 10,000 | $107 | 0% |
| Parachute | 1,056 | $240 | 7% |
| Luxury Bedding, Sheets & Comforters Online | 459 | $177 | 10% |
Key Takeaways for Building a Similar Brand
Pricing Position: Target the mid-market market segment with an average price point around $127. Use charm pricing (.99 endings) to appeal to value-conscious shoppers.
Discount Strategy: Maintain moderate pricing discipline. Keep 18% of products on sale with 22% average discount depth.
Catalog Structure: Start with around 840 products and 8 variants per product. Offer comprehensive size and color options.
Category Focus: Focus on Outdoor, Other, Accessories as primary product categories.