Bags That Get It
Mid-marketStrategy breakdown for building a mid-market accessories brand. Learn from Bags That Get It's pricing, catalog, and discount strategies.
679
Products
$95
Avg Price
17%
On Sale
7,303
Variants
Pricing Strategy
Price Distribution
Takeaway: Balanced pricing appeals to the largest market segment. Focus on value proposition and product quality. The heavy use of charm pricing (.99) suggests a value-conscious customer base. Round pricing communicates premium positioning and simplicity.
Discount Strategy
17%
Products on Sale
42%
Avg Discount Depth
70%
Max Discount
17% of products are currently discounted.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Strategic discounting for seasonal clearance or promotions. Balance between brand value and sales velocity.
Catalog Structure
Top Categories
Takeaway: High variant count maximizes customer choice but requires sophisticated inventory management.
Competitor Comparison
| Brand | Products | Avg Price | On Sale |
|---|---|---|---|
| Bags That Get It(This brand) | 679 | $95 | 17% |
| gorjana Jewelry Online and In Stores | 820 | $266 | 0% |
| Fine Jewelry For Every Day | 577 | $531 | 0% |
| CALPAK Travel: Luggage, Bags & More | 124 | $101 | 60% |
Key Takeaways for Building a Similar Brand
Pricing Position: Target the mid-market market segment with an average price point around $95. Use charm pricing (.99 endings) to appeal to value-conscious shoppers.
Discount Strategy: Maintain moderate pricing discipline. Keep 17% of products on sale with 42% average discount depth.
Catalog Structure: Start with around 680 products and 11 variants per product. Offer comprehensive size and color options.
Category Focus: Focus on Other, Accessories, Automotive as primary product categories.