Kylie Cosmetics by Kylie Jenner
Mid-marketStrategy breakdown for building a mid-market beauty brand. Learn from Kylie Cosmetics by Kylie Jenner's pricing, catalog, and discount strategies.
501
Products
$38
Avg Price
66%
On Sale
700
Variants
Pricing Strategy
Price Distribution
Takeaway: Balanced pricing appeals to the largest market segment. Focus on value proposition and product quality.
Discount Strategy
66%
Products on Sale
41%
Avg Discount Depth
75%
Max Discount
66% of products are currently discounted.
Uses compare-at pricing to show savings and create urgency.
Takeaway: Heavy promotional model requires higher volume to maintain profitability. Consider if customers have been trained to wait for sales.
Catalog Structure
Top Categories
Takeaway: A lean catalog with few variants per product simplifies inventory management and reduces SKU complexity.
Competitor Comparison
| Brand | Products | Avg Price | On Sale |
|---|---|---|---|
| Kylie Cosmetics by Kylie Jenner(This brand) | 501 | $38 | 66% |
| colourpop | 1,073 | $14 | 18% |
| Eyeshadow Palettes, Foundation, Lipstick & More | 173 | $16 | 16% |
| Glossier | 134 | $38 | 28% |
| Morphe | 130 | $20 | 24% |
| Summer Fridays | 98 | $46 | 21% |
Key Takeaways for Building a Similar Brand
Pricing Position: Target the mid-market market segment with an average price point around $38. Use round pricing to signal premium quality.
Discount Strategy: Maintain promotional pricing discipline. Keep 66% of products on sale with 41% average discount depth.
Catalog Structure: Start with around 500 products and 1 variants per product. Keep SKU complexity low for efficient operations.
Category Focus: Focus on Jewelry, Beauty, Accessories as primary product categories.